Creative production
Koreaboo
Entertainment content, production teams and creative partnerships.
ABOUT / THE FOUNDER
From delivering work to engineering execution.
Edward Jiwon OhFounder, REXE
I started in film and commercial production, where delivery meant coordinating people, budgets, deadlines and client expectations. That experience now informs how I build software and REXE Action Systems.
01 / EXPERIENCE THAT SHAPED REXE
Real teams. Real deadlines.
Selected roles and projects from my career before REXE.
Commercial content
ISAtv / AT&T
Directed and edited behind-the-scenes content for AT&T’s Take Your Shot campaign through ISAtv.
Channel management
Fullscreen
Client coordination and channel strategy across digital media.
Business development
Sodexo
Prospecting, customer conversations and sales development.
EducationB.A. in Communication · University of California, Santa Barbara
02 / HOW I BUILD
Less overhead. Clear responsibility.
I began building software with AI-assisted workflows, directing the work through explicit requirements, verification and review. The coordination itself became a subject of engineering.
That work led to REXE Action Systems: an approach to organizing execution while preserving authority, accountability and evidence.
Today, REXE builds custom software, MVPs and AI integrations. Our own products—PONK, Poblaz and BetGlumbo—show that approach in practice.
The longer-term ambition is to help people and AI agents execute work through clear responsibilities and verifiable outcomes.
- 01
Define the work.
Make the objective, scope and responsibility clear before execution.
- 02
Verify the result.
Show what has been checked, explain the tradeoffs and identify what remains uncertain.
- 03
Own the handoff.
Deliver useful software with a clear account of the result and what comes next.